Most impressive Brand Touchpoints of Louis Vuitton

Louis Vuitton belongs to the world’s most valuable luxury brands. It is remarkable that Louis Vuittton still manages to relate to its early beginnings as a brand. This prooves that tradition and innovation not only function side by side, but this combination creates great brands. We selected the most impressive brand touchpoints to give an impression. 

1. Luggage: Louis Vuitton‘s “Core Value” Campaign from 2007 to 2012 presents the journey of travelling. The suitcases demonstrate the most famous and traditional pattern: The Monogram Canvas, which means brassy colored letters (L&V) laying on top of each other combined with four-leaved flowers on a dark brown background.

2. Campaign: The Louis Vuitton company is known for its iconic campaigns featured by famous models, musicians and actors, such as Angelina Jolie, Michail Gorbatschow, Sean Connery, David Bowie and many more.

3. Store: Louis Vuitton Store in Singapore as the first Maison in Southeast Asia officially opened its doors in September 2011. This store is not just one of merely 12 Louis Vuitton Maisons in the world but also its only store on water.

4. Foundation: The Louis Vuitton Foundation was inaugurated on 24 October 2014, the result of nearly 25 years of commitment to arts, culture and heritage. The mission is to serve the public by giving free access to art, which means national and international art and exhibitions of modern and contemporary art.

5. Exhibition: Louis Vuitton’s traveling exhibition “Volez, Voguez, Voyagez” (Fly, Sail, Travel) started in October 2017 and retraces the adventure of the House of Louis Vuitton from 1854 to the present day. It occupies 15 rooms, each dedicated to a chapter in Louis Vuitton’s history. This world tour extends over Paris to New York to Tokyo and Seoul.

6. Exhibition: The rooms are all lavishly decorated. During the exhibition you will be accompanied by paintings and music.

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Image sources:
1. Luggage / photo by Ayo Babalola / Flickr / CC Licences 
2. Campaign / photo by Angelinajolie Tposter / CC Licences

3. Store / photo by Achresis khora / CC Licences

4. Foundation / photo by Felix Selwa / CC Licences
5. Exhibition / photo by Christoph Hack 
6. Exhibition / photo by Christoph Hack

5 Brand Challenges für das Markenmanagement von morgenWir haben 124 persönliche Gespräche mit Marken-Verantwortlichen geführt. Erfahren Sie in dieser Executive Summary:
  • Wie Sie Kollegen für das Thema "Marke" gewinnen
  • Wie Sie die Komplexität Ihrer Marke in den Griff bekommen
  • Wie Sie bessere Brand Daten an Ihren Touchpoints gewinnen
  • Wie Sie die Konkurrenz aus Markensicht einfach im Auge halten
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