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Most impressive Brand Touchpoints

MOST IMPRESSIVE BRAND TOUCHPOINTS OF CHANEL

Gabrielle “Coco“ CHANEL founded her fashion empire in 1909. Her fashionable intention was to liberate women of her time physically, psychologically and socially. With her fashion she revolutionized the ideal of female appearance. Since then CHANEL developed to one of the most valuable luxury brands in the world. With an estimated brand value of 20 billion Dollars the Parisian fashion house even occupies second place. The elegance and dominance of the brand is presented in the following touchpoints.

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MOST IMPRESSIVE BRAND TOUCHPOINTS OF COCA-COLA

Coca-Cola is represented in almost every country in the world except for Cuba and North Korea. The company is one of the largest global beverage producers with an operating profit of $8.7 billion in 2018. Already in 1923 Coca-Cola invented the sixpack, which had a great impact for the beverage industry. Still the company has an impressive influence of the daily life, which is shown in the following Brand Touchpoints.

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Coca-Cola Christmas Truck

MOST IMPRESSIVE BRAND TOUCHPOINTS OF MERCEDES-BENZ 

As usual at the top of Story clash’s German Brand Ranking, Mercedes-Benz continues to be by far the most successful German brand in the social networks and can even extend its lead over Netflix and Audi. Mercedes-Benz was able to expand its interactions on Facebook, Twitter and YouTube by 37% to more than 3.96 million interactions. To emphasise their superiority take a look at these impressive Touchpoints.

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MOST IMPRESSIVE BRAND TOUCHPOINTS OF LOUIS VUITTON

Louis Vuitton belongs to the world’s most valuable luxury brands. It is remarkable that Louis Vuittton still manages to relate to its early beginnings as a brand. This prooves that tradition and innovation not only function side by side, but this combination creates great brands. We selected the most impressive brand touchpoints to give an impression.

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MOST IMPRESSIVE BRAND TOUCHPOINTS OF APPLE

Apple’s brand fascinates like few others and the way Apple has created it goes far beyond communication. All of Apple’s brand touchpoints are carefully designed to manifest and strenghten it’s core values consistently. We have selected 5 impressive brand touchpoints that reflect how Apple orchestrates their unique Brand Touchpoint Experience.

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5 Brand Challenges für das Markenmanagement von morgenWir haben 124 persönliche Gespräche mit Marken-Verantwortlichen geführt. Erfahren Sie in dieser Executive Summary:
  • Wie Sie Kollegen für das Thema "Marke" gewinnen
  • Wie Sie die Komplexität Ihrer Marke in den Griff bekommen
  • Wie Sie bessere Brand Daten an Ihren Touchpoints gewinnen
  • Wie Sie die Konkurrenz aus Markensicht einfach im Auge halten
  • ​Wie Sie Ihre Arbeit im Brand Management effizient gestalten
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