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Brandification - BrandTech Blog

Moritz von Wysiecki va-q-tec Brandification Interview

Interview with Moritz von Wysiecki – Global Head of Marketing at va-Q-tec AG

In our interview this week, we spoke to Moritz von Wysiecki, Marketing Director at va-Q-tec, about credibility and about the present-day and future of brands. We found out from him what black images on Instagram have to do with authenticity and why beer will not save rainforests in 2020…

Sandra Rosenfelder Kastner Oehler Brandification Interview

Sandra Rosenfelder – Brand Manager at Kastner & Öhler

A runny mouth and a child who refuses to eat ice cream – we learned from Sandra Rosenfelder what this has to do with brands. As brand manager at Kastner & Öhler, “Austria’s most beautiful fashion house”, she works every day to make sure that the brand of one of Austria’s largest fashion suppliers can be experienced at all points of contact.

Franziska Hiller comma Brandification Interview

5 questions for Franziska Hiller – Team leader Brand & Social Media Marketing at comma,

As head of the Brand & Social Media Marketing team at the international fashion label comma, Franziska Hiller is part of the puzzle that contributes to the successful look of the brand comma. We talked to her about the new zeitgeist after Corona and about the role emotions play today in brand positioning.

Dr Stefan Zwerenz MAN Truck Bus Brandification Interview

5 questions for Head of Marketing and Brand Management Dr. Stefan Zwerenz (MAN Truck & Bus SE)

As Head of Marketing and Brand Management at MAN Truck & Bus SE, which won the 2019 Brand Award, Dr. Stefan Zwerenz is an expert in the field of brand management and internal brand commitment. We talked to him about which trends in brand management currently play a central role and how a Porsche comes into the children’s room…

Björn Lipski Glorit Bausysteme Brandification Interview

5 questions for Björn Lipski – Marketing Manager at Glorit Bausysteme

Björn Lipski is the marketing manager at Glorit Bausysteme in Vienna, which was awarded several times as Austria’s best property developer. In 5 crisp questions, he talks to us about a brand’s promise of quality and performance and the chance to step out of the shadows.

Dr Deborah Zani Rubner Haus Brandification Interview

Interview with Dr. Deborah Zani, Managing Director at RUBNER Haus

As Managing Director of RUBNER Haus in the RUBNER Group, a South Tyrol-based family business with 1300 employees in four countries and a great passion for the material wood, Dr. Deborah Zani knows how to successfully manage a brand with a 90-year history. We will discuss with her how the pandemic has influenced the brand orientation of customers and why it is important to find your own niche.

Felix Neugebauer Zeiss Brandification Interview

Interview with Brand Experience Partner Felix Neugebauer (ZEISS)

Felix Neugebauer is Brand Experience Partner at the traditional company ZEISS and deals with the subject of brands on a daily basis. We talked to him about how to win employees for a brand in the long term, what the future of brands looks like, and what a schoolyard next to a football pitch has to do with brand experience…

Bernhard Scholz BrandTrust Brandification Interview

Interview with senior brand consultant Bernhard Scholz (BrandTrust)

Why should a company close its shops on Black Friday? And what can we learn from rowing boats about the topic of brand? Today we are talking to Bernhard Scholz from BrandTrust, who as a Senior Brand Consultant helps top managers to increase the attractiveness of their own brand and thus tap undiscovered business potential.

Philipp Giselbrecht Kaestle Brandification Interview

Interview with Marketing Manager Philipp Giselbrecht (Kästle)

As marketing director and product manager of the traditional Austrian ski manufacturer Kästle, Philipp Giselbrecht is on the move on a daily basis in dealing with the dynamic environment of brands. We talked to him about his experience in brand management and found out what current developments he sees in this area and what purple…
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Nicole Schulte Teambank Brandification Interview

Interview with Head of Marketing Nicole Schulte (TeamBank)

As Head of Marketing, Brand and Customer-Experience at TeamBank, Nicole Schulte is an expert in the field of brand and branding. We talked to her about what it takes to win over employees as permanent brand ambassadors and why even a sustainable company doesn’t have to plant trees to save the world…