Stabilo is „colorful“
Few brands manage to make their positioning as visible as Stabilo.
Because not only the popular Stabilo pencils are recognizable as „colorful“ in their joyful boldness. The brand’s style penetrates everything. From the externally visible brand touchpoints, for instance at the point of sale, to the design of the company headquarters to accommodate employees. Incidentally, in defiance of a declining market, Stabilo has been growing steadily for years in an intensely competitive environment.
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