Data Protection Statement

Controller as defined by Data Protection laws, in particular the EU General Data Protection Regulation (GDPR) is:

Brandification GmbH
Bucher Str. 5
90419 Nuremberg

Phone: (+49) 911 – 350 64 9950
E-mail: mail@brandification.io

Your rights as affected persons

You may exercise the following rights at any time by contacting our data protection officer at the listed contact address:

  • Information about the data we have stored and how they are processed,
  • Correction of incorrect personal data,
  • Deletion of the data we have stored.
  • Limitation of data processing, provided we are not yet permitted to delete your data due to legal obligations,
  • Objection to our processing of your data, and
  • Data transferability, provided you have consented to our processing your data or have established a contract with us.

If you have given us consent, you may revoke it at any time with effect for the future.

You may address a complaint to the relevant supervisory authority at any time. Which supervisory authority is applicable to you dependson your state of residence, your work, or the alleged violation. You will find a list of supervisory authorities (for the non-public sector) with addresses at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Purposes of data processing by the responsible entity and third parties

We process your personal data exclusively for purposes listed in this privacy statement. Your personal data are not transferred to third parties for purposes other than those listed here. We only transfer your personal data to third parties if:

  • You have given your explicit consent,
  • Processing is necessary to execute a contract with you.
  • Processing is necessary to fulfill a legal obligation,

Processing is necessary to preserve justified interests and there is no reason to assume that you have an overriding, legitimate interest in not transferring your data.

Collection of general information when visiting our web site

When you access our web site, general data are automatically collected by means of a cookie. This information (server log files) contains, for instance, the type of web browser, the operating system used, the domainname of your internet service provider, and similar data. None of this information can be connected to your person.

The information is technologically necessary to deliver the website content you have requested and are indispensable when using the internet. They are used in particular for the following purposes:

  • Ensuring trouble-free connection to the web site,
  • Ensuring trouble-free use of our web site,
  • Evaluating system security and stability, and
  • Other administrative purposes.

We process your personal data based on our justified interest from the above-mentioned purposes of data collection. We do not use your data to draw conclusions about your person. Only the responsible entity and incertain cases contract data processors receive your data.

We may statistically evaluate anonymous information of this type in order to optimize our internet presence and the technology behind it.


Like many other web sites, we use so-called “cookies”. Cookies are small text files that are transferred to your hard drive by a website server. This automatically provides us certain data such as your IP address, browser used, operating system, and your internet connection.

Cookies cannot be used to start programs or transfer viruses to a computer. With the information contained in cookies, we can provide you with easier navigation and ensure our web sites are displayed correctly.

Under no circumstances do we transfer the data we collect to third parties or connect them to your personal data without your consent.

Of course, you can view our web site without cookies as well. Internet browsers are generally set to accept cookies. You can deactivate the use of cookies at any time by changing your browser settings. Please use the help function of your internet browser to find out how to make those changes. Please note that certain functions of our web site may no longer work when you have deactivated the use of cookies.

SSL encryption

In order to protect your data during transfer, we use state of the art encryption technology (e.g. SSL) via HTTPS.

Contact form

When you contact us per e-mail or contact form about questions of any nature, you give us your voluntary consent for the purpose of establishing contact. This requires providing us with a valid e-mail address. The address allows us to allocate the inquiry and subsequently process it. Provision of any further data is optional. The information you provide is stored for the purpose of processing the inquiry and any possible follow-up questions.

Use of Google Analytics

This web site uses Google Analytics, a web analysis service provided by Google Inc. (hereafter: Google). Google Analytics uses so-called“cookies”, i.e. text files that are stored on your computer and allow us to analyze how you use our web site. The information generated by the cookie about your use of this web site is generally transferred to a Google server in the USA and stored there. Due to the activation of IP anonymization in these webpages, Google first shortens your IP address within member states of the European Union or other contract states of the Agreement on the European Economic Area. In exceptional cases, the full IP address is transferred to a Google server in the USA and shortened there. On behalf of the operator of this web site, Google will use this information to evaluate your use of the web site, compile reports on the web site activities, and to provide the web site operator with further services connected with the use of the web site and the internet. Google does not connect the IP address transmitted by your browser in the context of Google Analytics with other data.

The purposes of data processing lie solely in the evaluation of web site use and the compilation of reports on activities on the web site. Further related services are then to be provided based on the information gained about web site and internet use. Processing is founded on the justified interest of the web site operator.

You can prevent the storage of cookies by using the respective setting in your browser software; however, we point out that doing so may cause you to lose full functionality of some of the features on this web site. Furthermore, you can prevent the collection of the data generated by the cookie and related to your use of the web site (incl. Your IP address) by Google and the processing of such data by Google by downloading and installing the browser plug-in available at the following link: Browser Add On zur Deaktivierung von Google Analytics.

Additionally or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This installs an opt-out cookie on your device. It prevents data collection by Google Analytics for this web site and for this browser in the future for as long as the cookie remains installed on your browser.

Use of Adobe Typekit

We use Adobe Typekit for the visual design of our web site. Typekit is a service provided by Adobe Systems Software Ireland Ltd. that gives us access to a fonts library. In order to integrate the fonts we use, your browser must establish a connection with an Adobe server in the USA and download the font necessary for our web site. This gives Adobe the information that our web site was accessed by our IP address. Further information on AdobeTypekit is available in Adobe’s privacy statement, which you can access here:  www.adobe.com/privacy/typekit.html

Embedded YouTube videos

We embed YouTube Videos in some of our web pages. The associated plugins are operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066,USA. When you visit a page with the YouTube plugin, a connection is established with the YouTube servers. YouTube is informed which pages you are visiting. If you are logged into your YouTube account, YouTube can associate your surfing behavior with your person. You can prevent this by logging off your YouTube account prior to visiting our pages.

When a YouTube Video is started, the provider uses cookies that collect data about user behavior.

Those who have deactivated the storage of cookies for the Google-Ad program can view the YouTube Videos without the use of such cookies. However, YouTube also stores non-personal usage data in other cookies. If you would like to prevent this, you will need to block cookies in your browser.

Further information on “YouTube’s” privacy policy is available in the provider’s privacy statement at:  https://www.google.de/intl/de/policies/privacy/

Google AdWords

Our web site uses Google Conversion-Tracking. If you reached our web site via an ad placed by Google, Google Adwords stores a cookie on your computer. The cookie for conversion tracking is placed when a user clicks an ad placed by Google. These cookies lose their validity after 30 days and do not serve personal identification. When a user visits certain pages of our web site and the cookie has not yet expired, we and Google can see that the user clicked the ad and was referred to this page. Every Google AdWords customer receives a different cookie. Therefore, cookies can not be tracked via the web sites of AdWords customers. The information gathered with the help of conversion cookies serves to prepare conversion statistics for AdWords customers who have decided to use conversion tracking. The customers are informed of the total number of users who clicked their ad and were referred to a page equipped with aconversion tracking tag. However, they receive no information that could identify users personally.

If you do not wish to participate in the tracking you can reject the placement of the necessary cookie – for instance by choosing the browser setting that deactivates the automatic placement of cookies in general, or you can set your browser to block cookies by the domain “googleleadservices.com”.

Please note that you should not delete the opt-out cookies for as long as you do not wish for any data to be recorded. If you have deleted all cookies in your browser, you have to replace the respective opt-out cookie.

Social Plugins

This web site does not use any social Plugins.

Facebook Pixel

This web site does not use Facebook Pixel.

LinkedIn Conversion Tracking

This web site does not use LinkedIn Conversion Tracking.

Changes to our privacy statement

We reserve the right to adapt this privacy statement to keep it current with the latest legal requirements or in order to transport changes inour services into the privacy statement, for instance when we introduce new services. For your next visit, the new privacy statement then applies.

Questions for our data protection officer

If you have any questions about our privacy policy, please write us an e-mail or contact the person in our organization directly responsible for data protection:

Brandification GmbH
Christoph Hack
Bucher Str. 5
90419 Nuremberg